The Hamptons as a Fashion Capital
The Hamptons are known for their coastal elegance, but for one weekend in August they became the epicenter of high fashion. Hamptons Fashion Week® 2025 transformed Watermill, New York into a gathering place for designers, celebrities, and style enthusiasts eager to experience the next wave of luxury fashion.
The event was staged at Zoe Hospitality’s Yellow House, a venue that embodied the effortless sophistication of the Hamptons. From its curated atmosphere to tech-driven activations, the location provided the perfect backdrop for couture and creativity to shine.
A Celebrity-Fueled Affair
Hamptons Fashion Week thrives on star power, and this year’s edition did not disappoint. Bravo star Margaret Josephs, Real Housewives of New York’s Bershawn Shaw, Netflix actress Julia Hart, and cultural figure Prince Mario Max were among the headliners. Adding to the energy was Korean music sensation Silly Music, whose viral hits brought an unexpected yet refreshing edge to the runway experience.
The weekend’s most anticipated event was the MEET THE ICONS White Party, a dazzling celebration of fashion legends. Guests mingled with philanthropist Jean Shafiroff, fashion director Freddie Leiba, designer Cesar Galindo, and media maven Constance White, each lending their unique voice to the evening. TikTok creators and social media stars added another layer of modern influence, proving that fashion is now shaped by both tradition and digital culture.
Fashion With Purpose
While the celebrity presence drew headlines, the runway told the real story. Guests were treated to collections that spanned couture, swimwear, and ready-to-wear, showcasing the diversity of today’s fashion landscape. A strong emphasis was placed on sustainability and inclusivity, with designers presenting pieces that challenged convention while honoring craftsmanship.
Panels and interactive experiences rounded out the event, encouraging guests to think about fashion beyond the garments. Innovation, technology, and culture were at the forefront, reminding everyone that Hamptons Fashion Week is as much about ideas as it is about aesthetics.
Beyond the Runway
What sets Hamptons Fashion Week apart is its vision. Founded in 2019 by Dee Rivera, the event has grown into more than a seasonal spectacle. It has become a platform for discovery and a global online marketplace where emerging and luxury brands find new audiences. With Rivera’s two decades of industry expertise guiding its path, the event continues to evolve as a destination that merges fashion with lifestyle.
This year confirmed that the Hamptons are not just a summer escape but also a fashion capital in their own right. For anyone serious about style, Hamptons Fashion Week deserves a permanent spot on the calendar.
