Printemps New York set the stage for one of the season’s most memorable fashion moments as the retailer hosted a celebration in honor of Balmain’s 80th anniversary. Rather than a typical runway presentation, the milestone was recognized with an intimate exhibition and cocktail gathering that highlighted Balmain’s lasting influence on global style.
Inside the Boudoir at Printemps New York, the evening unfolded with a curated menu designed by Culinary Director Gregory Gourdet, pairing inventive cocktails with refined small bites. Balmain’s Creative Director, Olivier Rousteing, welcomed guests personally, reflecting the house’s signature mix of glamour and intimacy.
The crowd reflected Balmain’s cultural reach, blending icons of fashion, film, and music. Iman Bowie, Jeremy Pope, Pom Klementieff, and Deacon Phillipe were joined by Olivia Palermo, Tina Leung, and other close friends of the house. The atmosphere felt less like a formal event and more like a private gathering of style insiders.
For Printemps New York, the celebration doubled as a showcase of its new vision for luxury retail. The store’s concept blends fashion with design, hospitality, and cultural experiences, signaling a shift in how modern shoppers engage with heritage brands. Situated in the Financial District, the space honors its French roots while embracing New York’s dynamic energy, making it the ideal setting for a celebration of Balmain’s past and future.
